In a time when the automotive industry in Pakistan is witnessing a significant wave of price drops, Ghandara Automobiles has made an interesting and contrasting announcement. The company has decided not to change the prices of its two flagship crossover
SUVs, the Tiggo 4 and Tiggo 8 Pro. This decision has sparked interest and raised questions about their reasoning behind it.
Current Prices of Tiggo 4 & Tiggo 8 Pro
As of now, the
Tiggo 4 Pro is priced at
PKR 6,999,000, and the
Tiggo 8 Pro has a price tag of
PKR 10,399,000. These prices are competitive, especially when compared to the recent price adjustments made by other major automotive companies, such as Kia, MG, Toyota, Hyundai, and Honda.
Commitment to Providing Value
Ghandara Automobiles, in its recent statement, made it clear that their decision to keep the prices of Chery Tiggo 4 and Tiggo 8 Pro unchanged is rooted in their commitment to providing value to their customers and maintaining stability in the market. At a time when many car manufacturers are adjusting their prices due to fluctuations in the foreign exchange rates, this unwavering stance by Ghandara Automobiles is noteworthy.
Resisting Forex Fluctuations
One of the primary reasons cited by Ghandara Automobiles for maintaining the prices of their vehicles despite forex fluctuations is their dedication to delivering quality vehicles at affordable prices. In a market where the rising cost of imported parts can push prices higher, Ghandara's decision reflects their dedication to keeping their products accessible to a wide range of consumers.
Acknowledging Customer and Partner Support
Ghandara Automobiles expressed their gratitude to their loyal customers and partners who have supported them throughout the years. This acknowledgment highlights the company's understanding of the importance of building strong relationships and trust within the market. By keeping prices steady, Ghandara ensures that their existing customer base continues to enjoy the value they've come to expect.
Sustaining Affordable Pricing
The company's commitment to maintaining the current pricing structure for Tiggo 4 and Tiggo 8 Pro is a significant move in the Pakistani automotive market. While other manufacturers have announced price reductions due to the favorable performance of the Pakistani Rupee against the US Dollar, Ghandara's decision stands out as a testament to their belief in long-term stability and affordability.
Impact on the Automotive Market
The recent price reductions announced by various car manufacturers have been well-received by consumers and have breathed new life into the previously stagnant market. High car prices had been a significant deterrent to potential buyers, leading to a consistent drop in sales for many months, as reported by the Pakistan Automotive Manufacturers Association (PAMA).
Ghandara Automobiles' decision to keep their prices unchanged may play a part in bringing stability to the market. While prices remain relatively high, the fact that they are not increasing further is good news for consumers. This may encourage more people to consider purchasing cars, ultimately boosting sales for the company.
Ghandara Automobiles' unwavering commitment to value and stability in the Pakistani automotive market is commendable. In a time when price fluctuations have become the norm, their decision to keep the Tiggo 4 and Tiggo 8 Pro prices unchanged shows a long-term vision that prioritizes affordability and customer satisfaction. This stance may contribute to the overall stability of the auto industry, as it requires economic and political stability for smooth operations. As a result, Ghandara Automobiles has not only made a statement with their decision but also set a standard for other manufacturers to consider in these changing times.