In an unexpected move,
Proton has defied the norm by launching the highly anticipated 2024 Proton S70 ahead of schedule. Breaking cover on November 1, this sedan has already made waves with its unique blend of features, design, and pricing. Let's explore the intricacies of this automotive marvel.
Four Distinct Variants:
The Proton S70 is available in four distinct variants—Executive, Premium, Flagship, and Flagship X. Offering a wide array of choices, the pricing ranges from RM73,800 to RM94,800, making it a formidable competitor in both the B and C segments. This pricing strategy positions Proton as a brand catering to diverse consumer preferences.
The Great Debate: B or C Segment?
The S70's classification as a C-segment sedan has sparked a lively debate. While sharing the BMA platform with the X50 and a 1.5-liter turbocharged engine, Proton aims to position the S70 against the Honda Civic. However, its pricing aligns it with popular B-segment sedans, creating a unique proposition for potential buyers.
Proton S70 Turbo Power:
Powered by a 1.5-liter turbocharged three-cylinder engine, borrowed from the X50, the S70 delivers an impressive 150 PS and 226 Nm of torque. The utilization of a proven engine not only ensures spirited performance but also enhances economies of scale for Proton.
Proton S70 Local Touch:
Proton's commitment to local input is evident in the S70, with 453 new parts developed in collaboration with 283 local Malaysian suppliers. While maintaining the core features of the Geely Emgrand, the S70 introduces Malaysian design elements, exemplified by a sleek grille incorporating 'Infinite Weave' and 'Ethereal Bow' cues.
Tech-Packed Flagship:
The Flagship variant takes center stage with an extensive Advanced Driver Assistance System (ADAS), offering Autonomous Emergency Braking, Adaptive Cruise Control, Lane Departure Warning, and more. The inclusion of a sunroof and dashcam in the top-tier variant adds a touch of luxury, catering to tech-savvy consumers.
Comfort Over Sport:
In a brief test, the Proton S70 demonstrated a commitment to comfort over sporty performance. Tuned specifically for Malaysian roads, the sedan promises a smooth and composed ride. However, questions arise regarding the premium claims, with the dual-clutch transmission's leisurely gear shifts and noticeable engine noise at low speeds.
Proton S70 Rivals and Choices:
Strategically positioned against popular B-segment sedans, the S70 offers a larger body, turbo engine, and advanced features at a competitive price point. While it may not outshine the Honda Civic in terms of refinement, it emerges as a robust contender against the Honda City and Toyota Vios.
Conclusion:
The
2024 Proton S70 is a bold step for Proton, challenging traditional segmentation norms and offering a compelling choice for Malaysian car buyers. With its turbo power, local touch, and tech-packed flagship variant, it aims to carve a niche in the competitive sedan market, promising a delightful driving experience for those who prioritize comfort and innovation.