Yamaha Motor Pakistan (Private) Limited has recently announced a price revision for its motorcycles in Pakistan, effective from November 16, 2023. While most models maintain their existing prices, the Yamaha YBR 125 witnesses a notable increase of Rs. 17,000, bringing its new price to Rs. 452,000 from the previous Rs. 435,500.
Details of Price Revision:
In the latest circular released by Yamaha, the prices for various models have been outlined, showcasing the adjustments made:
| Bikes |
Old Price (PKR) |
New Price (PKR) |
New Price (PKR) |
| YB-125Z |
PKR 396,000 |
PKR 396,000 |
PKR 0 |
| YB-125Z DX |
PKR 423,500 |
PKR 423,500 |
PKR 0 |
| YBR-125 |
PKR 435,500 |
PKR 452,500 |
PKR 17,000 |
| YBR-125G (Black) |
PKR 453,000 |
PKR 453,000 |
PKR 0 |
| YBR-125G (Matte Gray/Orange) |
PKR 456,000 |
PKR 456,000 |
PKR 0 |
This marks the seventh price adjustment in 2023 for Yamaha bikes in Pakistan. The increase in the YBR 125 price could potentially be attributed to the economic challenges faced by the country.
Economic Context:
The price hike comes against the backdrop of Pakistan's unstable economic condition, with inflation reaching historic levels. As Yamaha implements its seventh price adjustment this year, concerns arise about the possibility of further increases in the near future.
Impact on Consumers:
The Rs. 17,000 hike in the Yamaha YBR 125 price raises concerns among consumers who may find it challenging to cope with the continuous upward trend in motorcycle prices. This move prompts a reevaluation of budgetary considerations for motorcycle enthusiasts in Pakistan.
Rise of Electric Vehicles (EVs):
In the midst of these price fluctuations and economic uncertainties, the automotive market in Pakistan is witnessing the entry of several electric scooters. This shift suggests that consumers are exploring alternatives to traditional fuel-powered bikes, possibly driven by a desire to reduce fuel costs amid inflationary pressures.
Final Thoughts:
Yamaha's recent price adjustment, particularly the significant increase in the YBR 125, underscores the challenges faced by both the motorcycle industry and consumers in Pakistan. As economic conditions remain unpredictable, it remains to be seen how the market will respond and whether further price adjustments will be necessary in the coming months. The growing interest in electric vehicles also signals a potential shift in consumer preferences, reflecting a broader trend toward sustainability and cost-efficiency in the face of economic challenges.