KIA, a prominent player in the automotive industry, is set to launch its highly anticipated
KIA EV9, a seven-seater electric SUV that aims to redefine the electric vehicle market. In a groundbreaking move,
KIA is urging its dealers in the United States to adhere to the Manufacturer's Suggested Retail Price (MSRP) for the EV9. This decision reflects Kia's commitment to price transparency and fair pricing for its customers. Let's delve deeper into the details of this significant step and the reasons behind it.
The Kia EV9 Price Tag:
The Kia EV9, with a starting price of $56,395 (including a $1,495 shipping fee), enters the premium electric SUV segment. Customers are already eager to reserve their own EV9, as it is set to hit the U.S. market before the year's end. Kia's request to its dealers not to mark up the prices is a pivotal move to create a transparent and fair purchase experience for the prospective EV9 buyers.
Overcoming Past Markup Challenges:
Kia's decision to maintain pricing integrity for the EV9 comes after challenges experienced with its previous electric model, the EV6. Launched in the U.S. over a year ago, the EV6 faced significant markups by some dealers, with reports of prices soaring up to $20,000 over the MSRP. These challenges stemmed from the narrow margins between the MSRP and the invoice prices. Kia now strives to avoid a similar situation with the EV9 by insisting on a no-markup approach.
The Road Ahead:
While Kia's request seeks to ensure affordability for EV9 buyers, its success remains uncertain. Several market dynamics, such as supply chain constraints and production costs, can influence dealers' ability to adhere to the MSRP. In its communication to dealers, Kia emphasizes the importance of the EV9 customer and the significance of maintaining price transparency.
EV9 Trim Levels and Deliveries:
The Kia EV9 offers a diverse range of five trim levels, catering to various preferences and needs. These include the Light Long Range RWD, Wind AWD, Land AWD, and the range-topping GT-Line AWD, priced at $75,395 (including destination and shipping). This electric SUV features a dual-motor powertrain, delivering an impressive peak output of 379 horsepower and 516 pound-feet of torque. Initial deliveries are scheduled for the final quarter of this year, with plans for local production in Georgia starting in 2024.
Kia's unwavering commitment to price transparency for its forthcoming EV9 sends a powerful message to the automotive industry. By urging dealers to adhere to the MSRP and avoid markups, Kia aims to prioritize its customers' satisfaction and trust. The EV9's competitive pricing and impressive features, coupled with Kia's dedication to fair pricing, position it as a strong contender in the electric vehicle market. With initial deliveries on the horizon, Kia's EV9 is poised to make a significant impact while paving the way for a more transparent and customer-centric automotive industry.